#HCE = Human Crush Everyday
We, he, she, they, them, us
Yes, we were founded with women’s clothing in mind, because well, Suzanne happens to be a girl and she was designing clothes that she herself was missing. But, we are far from feminists. After all, our namesake is Dino. We believe that there’s a soft spot in everyone. That simply being human makes you worthy of comfort. We’ve seen men buy our Car Coat for themselves, and women buy our Lush Throw for their men. So whether you’re a he, she, they, them, or us, we make clothes for a living … for the living.
Reason not season
We are rooted in the idea that there are no seasons when it comes to fashion. We believe that while the rain turns to the snow, and the snow melts under the sun, your wardrobe should be built to outlive climate changes and trends. Which is why all of our pieces are designed to transcend your changing day and the change of seasons. Whether it’s our Jumpsuit in the Winter swaddling you under your favorite hoodie, or in the Summer with flip flops for on-the-go ease, we’re designed to be - above all else - timeless.
Work | Life | Balance
We believe in a work-life balance. And to us this means that our work and our passion must meld together to create a life where we love what we do, and we do what we love, with people who we love! This is why we are selective with who we partner with. Whether it’s retail partners, brand ambassadors, or our makers, our mantra is “we don’t work with assholes and neither should you.” After all, we pour our hearts into what we do, so why would we work with people who aren’t heart-centered?
Clean lines = Clean mind
We believe that less-is-more. Yes, this means less spacial clutter, but it also means less visual clutter. Did you know that clutter has been linked to the stress hormone, cortisol? And did you know that clutter can affect your ability to sleep and your anxiety level? This is why everything we design serves a purpose, both as the garment itself and the elements within the garment. Because clean lines make for a clean mind.
Wellness is in fashion™
We believe that what you put on your body is just as important as what you put into your body. That the common bond between the bathroom vanity, the refrigerator, and the closet should be earth-wise products that are grounded in nature. This is why we’ve developed and tested materials that are not only soft to the touch, but are also soft on the earth so that the clothes on your back are as healthy on your skin as they are on the planet.