Live Softly

Shop Softness
Shop Softness

Living Softly is a Lifestyle.

And I said to my body, softly, I want to be your friend. It took a long breath and replied, "I've been waiting my whole life for this." - Nayyirah Waheed

Live Softly

Beyond the buttery feel of our clothes lies an even softer message. If this blanket was tossed into a landfill, it would break down and absorb back into the earth. That's because it's made from ingredients that come directly from nature. In fact, our primary ingredient, pulp from the beechwood tree, is considered to be the Mother of the Forest for it's life-giving qualities. We believe that wellness is just as much about what you put on your body, as it is about what you put into your body. To live softly is to live a conscious lifestyle by being kind to ourselves, to others, and to Mother Earth. 

Sustainability

THE ECOSYSTEM

SHOP SOFTLY

BRAVER

"I love DINO the Brand, the fabrics, core values and Suzanne herself. My favorite all time pieces are the SkirtPant - my go-to for all traveling - and the EveryWhere Pullover that I own in 5 colors. It's just that good!"

Jill Dailey, Founder - The Dailey Method

"Can I just tell you, DINO is my FAVORITE! Love you Suzanne Rijneveld, we must work together on a project. You are my fashion hero!"

Jeannie Jarnot, Founder of Beauty-Heroes.com

"I want you to know that one of the most comforting things I had when my little girl was in the hospital, was my DINO caftan. I had all 3 of them brought to the hospital, and I wore them the entire time. They kept me warm and cool and so comfortable. Sounds silly to be grateful for clothes, but we both know they are much more than that. Much love!!!"

Julie Ligon, Owner - Barre3, Danville CA

"The secret to DINO is its beauty, breath, ability & grace. DINO is a must!"

Leslie Storms, Yoga Teacher, RN and Therapist

"I've been a huge fan of DINO since it came onto the scene in Santa Monica. As a yoga teacher and celebrity trainer, I live my life in workout clothes and need clothing that is functional and comfortable ... and fashionable. I found all of that in DINO. Thank you Suzanne, for letting me feel confident & sexy without compromising comfort."

Elise Joan, Celebrity Trainer - www.elisejoanfitness.com

Reason not Season

DINO was founded on the idea that there are no seasons when it comes to fashion. We believe that while the rain welcomes the snow, and the snow melts into the sun, what we wear is more a reflection of our lifestyle choices, our consumerism, and our functional needs, than nature's driving forces. So while fast-fashion has us feeling off-trend after a week of wear, our goal is to create timeless pieces that are not only fresh, functional, and feminine, but that will be worn for a reason, not just a season. 

#reasonnotseason