Made just for you ...
We like to think that as part of the Slow Fashion Movement we've designed functional beauty that outlives trends, and makes your life a whole lot more comfortable simply because ... it's simple.
The Jumpsuit is one of those designs that I'm proud to say is so timeless and versatile that we've seen you integrate it into your daily life in so many beautiful ways. You've shown us that it can go from a handstand, to travel, to pregnancy, to the grocery store, to the beach, and of course as a sleeping swaddle for those of us who love a good soft bedtime hug.
As a company it is our mission to reduce waste not only in our supply chain, but in the way we approach inventory management. What this means is that we make what we sell and sell what we make. Our Early Adopters program is intended to give you early access to some of our most beloved small-batch styles at a pre-order discount. Being a small company, we are nimble enough to approach production intentionally so we all rest assured not a thread goes un-loved.
THE COMFORT ZONE
How do I love thee, let me count the waves.
DINO was born out of a mother-son connection. The journey toward self-love and self-discovery. The idea that no matter where or with whom we roam, we are our own comfort zone.
These days we talk a lot about comfort, as if it's a thing we buy that's outside of ourselves. To some, comfort is stagnation. And to others, comfort lacks courage. But I challenge us to reframe the concept of comfort. To elevate its purpose as a gift that we give to ourselves, that in turn breathes life into who we already are.
Repeat after me ...
If I'm comfortable I'm happy, and if I'm happy I'm strong, and if I'm strong I'm capable, and if I'm capable I'm able to do anything and everything to care for myself and the most important person in my life.
Whomever wrote, "Comfort is a beautiful place, but nothing ever grows there," hasn't met you.
retro turns eco
Established in 2020, The Track Set is the hero of our collection. And while 2020 may be so last-year, the movement toward a cleaner fashion supply chain isn't!
Fashion in the 70's was all about the poly, and we all know that poly is plastic, and plastic is choking the earth. So we've set out to design the waste out, and the softness into some of the most classic styles of the 70's. Whether you're a jumpsuit-lover, a hoodie addict, or the track suit is your jam, there's only one thing that's missing this season ... and that's the poly.
Modern. Minimal. Mindful. The 2020 Track Collection. Less about the running track, and more about keeping you on track.
I MISS YOU.
There's no denying that 2020 brought us a whole new way of connecting. Zoom became the new happy hour, traveling through time became the new vacation, and technology became a blessing rather than a curse.
But there's one thing we can't deny, and that's the power of the handwritten word as a way to connect us to those we love. How many of us are comforted by our mom or dad's handwriting? Or connect to our heritage through old letters from our grandparents? Or relish in the memories of a birthday card from an old friend?
This year we're celebrating the ritual of letter writing with a kit designed to give you all the tools to connect to those you miss.
Living Softly is a Lifestyle.
And I said to my body, softly, I want to be your friend. It took a long breath and replied, "I've been waiting my whole life for this." --
Nayyirah Waheed
Beyond the buttery feel of our clothes lies an even softer message. If our clothes were tossed into a landfill, they would break down and absorb back into the earth. That's because they're made from ingredients that come directly from nature. In fact, our primary ingredient, pulp from the beechwood tree, is considered to be the Mother of the Forest for it's life-giving qualities. We believe that wellness is just as much about what you put on your body, as it is about what you put into your body. To live softly is to live a conscious lifestyle by being kind to ourselves, to others, and to Mother Earth.
LIVE SOFTLY ™️
