Nature Returns to Nature
Being a conscious brand means more than simply manufacturing at home. It means knowing the roots of our products. Literally the roots.
The fashion industry is the second most polluting industry in the world, after crude oil. Which is why we are committed to using ingredients derived from nature, developing finished textiles built to last & that will be absorbed back into the earth when tossed into a landfill.
One of the primary ingredients in our fabrics, Modal, is derived from the Beech Tree. The way that the Beech Tree grows is something truly special, as it multiplies through "rejuvenation," propagating by themselves. No artificial irrigation, no planting, no chemicals. This makes Beechwood forests completely natural and sustainable sources of raw material. The process of producing Modal is also truly special, as it consists of a closed-loop cycle, recovering raw materials used to make by-products such as sugars and glass, leaving nearly zero waste. Modal, blended with domestic Supima Cotton, not only make our products impeccably soft and durable, but also mindful of the environment and of your overall well-being.