Being a conscious brand means more than simply manufacturing at home. It means knowing the roots of our product, literally the roots.
The fashion industry is the world's second most polluting industry in the world, next to crude oil. Which is why we are committed to using ingredients derived from nature, and developing finished textiles that when tossed into the landfill will absorb back into the earth.
One of the primary ingredients in our fabrics, Modal, is derived from the beech tree. The way that beech trees grow is something truly special, multiplying through "rejuvenation," which means that the trees propagate by themselves. No artificial irrigation, no planting, no chemicals. This makes beechwood forests a completely natural and sustainable source of raw material. The process of producing Modal is also truly special, through a closed loop cycle the recovery of raw materials are used to make by-products such as sugars and glass, leaving nearly zero waste. Modal, blended with domestic Supima Cotton not only makes our product impeccably soft and durable, but mindful to the environment and your overall well-being.