Writer Kahlil Gibran once said, “Work is love made visible”, words that truly capture the essence of DINO. Inspired by life as a single mother to my son Dino, DINO the brand was born one day on Montana Street in Santa Monica, where I sat watching women just like me leaving daycare, having morning coffee, running errands, just doing life. I thought to myself, “Why is it that women with busy lives leave home in the morning looking like they’re working out, when the real weight they’re lifting each day isn’t at the gym at all?” As women, we are in a state of perpetual motion as mothers, wives, daughters, friends. Whether we work in the office or at home, our daily routine can leave us feeling frazzled and less than feminine. Yes, we are generations of “women-on-the-go,” but must we really let ourselves go in the process? What I came to realize is that what women really seek is softness from the inside out. Clothing that fits their lifestyle, and their bodies, equally. And with this vision I set out to create clothing that is soft on the skin, soft on the soul, and soft on the Earth.
Dino and I live in Venice Beach, California. I work out of my home studio, The Beehive, named for the energy that surrounds us. Our garments are made from fabric to finished product in Downtown Los Angeles using family owned-and-operated makers.
Live Softly, Suzanne and Dino