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Shop Softly

Small Business Saturday ... is it really that small? Whether it’s your local high street or the larger retailer whose sales are just too hard to pass up, the question we all must ask ourselves is … DO WE NEED THIS MUCH SHIT IN OUR LIVES? Shopping small is much bigger than you think, because shopping small equates to supporting your local economy. And that's huge. But to me, what's even bigger, is the idea of shopping SOFT. Because by shopping soft, you’re doing much more than supporting your local boutique, or buying that crafty item that you might not find elsewhere. You’re making a choice to not over-consume, no matter where or why you consume. You’re buying products that carry...

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Soft Spots September

  You may have heard me talk about DINO Soft Spots. Partners who have been the sustenance of DINO, and of me personally, since the dawn of the brand. I’ve worked with more than a few sales reps, from professional road reps to friends-of-friends looking for extra income. I’ve felt shame in not being "in a showroom” or "doing trade shows.” And more shame about not following the latest trends, fearing the line would become stale and undesirable. But what I came to realize early on was that the Business of Fashion was more about numbers, and less about story, which is the complete opposite of my vision for the brand.  As the business has grown, I've grown. And as...

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Logo Softly

When I started DINO, I didn't set out to design clothes as a commodity. Selling was uncomfortable, because I loved making and sharing them so much that it was hard to imagine asking people to pay for them. The fashion industry relied on brick-and-mortar stores to grow, and sales reps to get them there. Volumes were everything. Make more for less. But my mindset from the very beginning was anti-fashion. Less is more. The ego and exclusivity of the fashion industry had pushed clothing far away from its functional roots and into a mindset of “what’s next?” vs. “what works?” Don’t get me wrong, I’ve always appreciated clothing as a form of self-expression, as a girl growing up in Iowa wearing yellow...

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Botanical Cashmere | What's good for the goat is good for the gander

For those of you who know me, you know that I love animals. Growing up in Iowa, an agricultural state, TV commercials bragged about how we had the best pork in the world. The “other white meat” they called it. My grandfather worked in a stockyard, my uncle was a cattle trader, and my dad worked for an engineering company that invented the hot-dog-making machine called the Frank-a-Matic. Yes, the instrument that symbolizes American gluttony.  So it was an educated decision at age seventeen to give up meat. Being an Iowa girl back in the 80’s, this wasn’t always easy. But a diet consisting of corn and tomato sandwiches isn’t all that bad. While my decision to give up meat was based...

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Wellness is in Fashion

This month we’ve loved working with Beauty Heroes to launch a Summer DINO Discovery of one of our most popular styles, The Jumpsuit.  What fueled this Discovery was our common vision that Wellness is in Fashion.  But what does Wellness in Fashion mean? When we think of Clean Beauty we think of face and body lotions. When we think of Wellness we think of exercise and eating well. But what if we considered the clothes on our back as important to our overall health as potions and plant-based food? What if we thought of our bodies as landfills, and our clothes as consumables, just as we do our food? Did you know that polyester is considered to be the #1 unhealthiest fabric?...

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